In today’s consumer centric world, with the infinite choices available to consumers in terms of price, quality and design, targeting right trade promotions to the intended
customer sector becomes very important to CG companies. To maximize the Return on Investments, CG companies need targeted Business Intelligence that tells them their Trade
Spend, consumption, order and shipment positions. FCS BI Solutions on Oracle Demand Signal Repository provides analytics to help CG companies react to changing demand patterns
quickly and sustain their competitiveness and operational efficiencies
FCS Business Intelligence solution provides CG companies valuable insight to analyze Promotion ROI, Trade Rate, Funds allocation and Distribution and other strategic and
tactical KPIs . This Analysis also helps gauge the impact of promotional tactics like display, feature and price reduction on the company’s promotions.
Oracle BI platform provides the most comprehensive business intelligence (BI) and analytic capabilities available today based on category-leading products for OLAP interactive dashboards, ad hoc analysis, proactive detection and alerts, advanced reporting and publishing, mobile analytics, desktop gadgets, and more. It is
- Pervasive—Deliver intuitive, role-based intelligence for everyone in an organization—from front line employees to senior management—that enables better decisions, actions, and business processes.
- Comprehensive—Integrate information from your financial performance management, operational intelligence, and transactional applications.
- Hot-Pluggable—Use your existing data sources and systems. Oracle BI products are hot-pluggable with Oracle and non-Oracle environments.